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Tuesday, 08 February 2011
Almost everyone working in a b2b marketing role now agrees that with google, good content is always the key to successfully attracting, interacting, engaging and targeting the correct audience online. In fact, this concept is so important that some even very small companies have established a sole person that’s sole job is to provide this function in this role.
While you may not have a dedicated in your organization, you should still have a plan of strategies and a schedule of content aimed for future delivery, just as you might you’re your sales visits, advertising media or trade-show schedules.
Here are some items to consider for building an effective content pipeline:
Press Releases. Historically reserved for new product announcements and company expansions, press releases can also used to inform current and potential clients about other new developments in your company – whether it’s a company sustainability initiative, new white paper, green initiative, a new sales brochure, or even an addition of new staff or production equipment. Not everything is to be considered “press worthy” but with RSS feeds and social media drops. Don’t overlook things that may be “client worthy.” We feel posting something at least once or twice per week is sufficient.
Feature Material. Customers (and editors) often value longer articles about customer applications or “how-to” problem solving. Consider posting longer feature articles at least once per quarter. Or, set up an area on your website for shorter application briefs and post these more frequently.
Multimedia Content. Videos and pod-casts should also be included in your pipeline, and should be tied in to the other elements in the pipeline. For example, if you have a video or commercial make sure it links to any other client application articles that feature the same product or resource.
Social Media Delivery. Using twitter and other micro blogs to share company news can be an awesome way to reach out and update. However, it can also fill in gaps for older items that were previously unknown by your current and potential clients. One way would be to alert followers on new blog and web pages. It can also be very useful if your business has special offers, internal promotions and announcements.
As you choose to overlay your content you will enjoy endless possibilities while putting together a pattern building up your content pipeline with a steady stream of informative and engaging material.
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Client Testimonial
Rhino took over our B2B Marketing shortly after an appointment setting service that we paid by the hour failed to deliver.
With Rhino I get qualified meetings with business owners that are expecting my visit.
If anyone is looking to expand their Business in today's rough economy, Rhino can keep you a step ahead of your competition!
Kent Kreh
CPA And Insurance
Los Angeles CA.
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Known Fact:
Over 60% of Rhino Telemarketing's B to B Appointments turn in to solid sales prospects!
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Agent Testimonial
"I always enjoy the many challenges that make up a working day at Rhino Telemarketing as two days are never really ever the same and I am always up for the new challenge each new day brings!"
Mary Rodgers - Rhino B2B Telemarketing Team Leader
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