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B2B Cold Calling Tips

Tips for Successful Cold Calling (B2B Telemarketing)

Get to work early! That's the best time to reach the decision maker directly, and for most executives it is the time that they're most open to discuss new ideas. The statistics show that in most b2b call centers 85% of the day's total appointments are set before noon.

You need to target your calling efforts. It's always more productive if you are introducing yourself to the right audience. Use market research to focus on your target market. Then find out as much as you possibly can about the company or individual you're going to cold call in advance. This gives you the huge advantage of being able to talk about their business and their needs when you call them.

Use the KISS principle. KISS is originally an acronym for "Keep it Simple Stupid", or the more polite "Keep it Short and Simple". KISS states that design Simplicity should be a key goal and that unnecessary complexity should be avoided.

Keep it simple. (Kiss Method again) You're much more likely to succeed in your goal if the prospect fully understands what you are offering or require. Consequently, keep your reason for calling clear and make sure that you can get your point out quickly and effectively!

Develop a telemarketing script: A proven script is key to keep the sales call on track (it's your road map) but try not to read directly from it. Write the script as if you were talking. So when you vary from the script, your words and phrases will be consistent. As you write your script please remember all these great b2b telemarketing tips.

Use the right call center equipment and technologies. It has been proven in many businesses that customers respond better when the seller (b2b telemarketer) is talking naturally i.e. not holding their hand to their head (holding the phone), or balancing the phone on their shoulders, etc. Headsets are extremely useful for allowing you to talk more naturally on the phone - as if you were talking to them in person you are also able to use your hands for gestures and to take notes etc.

Employ the right staff. Only the most dedicated, quick witted and endurance driven individuals will be successful. You need to hire a quality service or employ telemarketers with natural skills and provide proper training to successfully handle rejection gracefully while at the same time thinking outside of the box to generate quality leads. You must Handpick telemarketing staff who have tact and are able to take rejection and practice proven technique's, they will then start converting the leads to appointments and start earning! Remember, Telemarketing is proven a prolonged activity channel which yields results over time. Persistence and positivism is of the most essence.

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Client Testimonial

"If I had to describe Rhino Telemarketing with one phrase it would be "On top of their game" They took over our Telemarketing in January and tripled our sales in just 3 months! They have a very talented team and are easy to work with. If anyone is looking to expand their Business Rhino is the way to go!

Jim Daily,
Advertising
Marketing Manager NJ.

Known Fact:
Over 60% of Rhino Telemarketing's B to B Appointments turn in to solid sales prospects!

Agent Testimonial

"I always enjoy the many challenges that make up a working day at Rhino Telemarketing as two days are never really ever the same and I am always up for the new challenge each new day brings!"

Mary Rodgers - Rhino B2B Telemarketing Team Leader